The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From ...(展开全部)

出身英国的大卫·奥格威，是现代广告业的大师级传奇人物，他一手创立了奥美广告公司，开启了现代广告业的新纪元。他确立了奥美这个品牌，启蒙了对消费者研究的运用，同时创造出一种崭新的广告文化。 奥格威早年做过厨师、炊具推销员，后移居美国，在乔治·盖洛普博士的受众研究所担任助理调查指导。二战期间先后在英国安全协调处（British Security Coordination）和英国驻美大使馆任职。后在宾夕法尼亚州做农夫。 他的作品机智而迷人，但最重要的是：他坚持它们必须有助于销售。他把广告业的经营和专业化推向顶峰，他的价值观造就出了一个全球性的传播网络，他睿智隽永的风格不但朔造了奥美广告，同时更深深影响着整个广告业的发展。 奥格威被《时代》周刊称为“当今广告业最抢手的广告奇才”，被《纽约时报》称为“现代广告最具创造力的推动。

出身英国的大卫·奥格威，是现代广告业的大师级传奇人物，他一手创立了奥美广告公司，开启了现代广告业的新纪元。他确立了奥美这个品牌，启蒙了对消费者研究的运用，同时创造出一种崭新的广告文化。 奥格威早年做过厨师、炊具推销员，后移居美国，在乔治·盖洛普博士的受众研究所担任助理调查指导。二战期间先后在英国安全协调处（British Security Coordination）和英国驻美大使馆任职。后在宾夕法尼亚州做农夫。 他的作品机智而迷人，但最重要的是：他坚持它们必须有助于销售。他把广告业的经营和专业化推向顶峰，他的价值观造就出了一个全球性的传播网络，他睿智隽永的风格不但朔造了奥美广告，同时更深深影响着整个广告业的发展。 奥格威被《时代》周刊称为“当今广告业最抢手的广告奇才”，被《纽约时报》称为“现代广告最具创造力的推动。

What is the relationship between a cinematic grid of color and that most visceral of negative affects, disgust? How might anxiety be a matter of an interrupted horizontal line, or grief a figure of blazing light? Offering a bold corrective to the emphasis on embodiment and experience in recent affect theory, Eugenie Brinkema develops a novel mode of criticism that locates the f...(展开全部)

Eugenie Brinkema is Assistant Professor of Contemporary Literature and Media at the Massachusetts Institute of Technology.

What is the relationship between a cinematic grid of color and that most visceral of negative affects, disgust? How might anxiety be a matter of an interrupted horizontal line, or grief a figure of blazing light? Offering a bold corrective to the emphasis on embodiment and experience in recent affect theory, Eugenie Brinkema develops a novel mode of criticism that locates the f...(展开全部)

In this shocking memoir, Confessions of an Economic Hit Man, John Perkins tells of his own inner journey from willing servant of empire to impassioned advocate for the rights of oppressed people. Covertly recruited by the United States National Security Agency and on the payroll of an international consulting firm, he traveled the world—to Indonesia, Panama, Ecuador, Colombia, ...(展开全部)

An electrifying novel about beauty, envy, and carelessness from Deborah Levy, author of the Booker Prize finalists Hot Milk and Swimming Home. It is 1988 and Saul Adler, a narcissistic young historian, has been invited to Communist East Berlin to do research; in exchange, he must publish a favorable essay about the German Democratic Republic. As a gift for his translator's sist...(展开全部)

An electrifying novel about beauty, envy, and carelessness from Deborah Levy, author of the Booker Prize finalists Hot Milk and Swimming Home. It is 1988 and Saul Adler, a narcissistic young historian, has been invited to Communist East Berlin to do research; in exchange, he must publish a favorable essay about the German Democratic Republic. As a gift for his translator's sist...(展开全部)

"A how-to manual for a local or state government that wants to redesign its budget to emphasize and maximize results" ( Minneapolis Star-Tribune ) Already adopted by city governments across the country, this long-awaited paperback edition puts David Osborne and Peter Hutchinson's renowned guide into the hands of all state and local governments facing fiscal crisis. In a time ...(展开全部)